I was reading the IGDA Special Interest Group mailing list this morning and it seems that an article in New Media Age has caused a bit of a stir.
For those who don’t want to read the entire article (it’s only short mind you) the gist of it is that the journalist seems to be branding all “ARG”s as marketing tools that companies should be wary about.
This in turn seems to have sparked a debate within the IGDA Special Interest Group with regards to what exactly an ARG is and whether Alternate Reality Game is the correct name for this “form of cross media engagement” to quote Mike Monello. It will be interesting to see how this pans in the future and for the future of this medium.
Posted by craigharkness 
